Smarter Thinking

Data-driven insights and evidence-based recommendations for social and consumer research projects.


Our work is diverse, but our philosophy across these projects is the same: inject data-driven research and evidence-based recommendations into social and consumer projects while keeping a clear focus on real-world, actionable insights.

Our approach

Any research program should observe and measure what is happening, but we believe they shouldn’t be the only components of a research program. At Empirica Research, we pride ourselves on offering more: as well as using the data we collect to describe what is happening, we also explain why, and prescribe solutions where required.

Our explanations and prescriptions are not just the result of intuition, they are informed by data-driven insights gleaned from our use of sophisticated and carefully chosen data collection tools and advanced analysis techniques, and our academic expertise in social psychology and behavioural economics.

For each project, we select the research methodology most suited to the task at hand and use the most effective data analysis techniques. Our methods and analysis techniques include:

  • Sophisticated survey design
  • Choice tasks
  • Experimental (A/B) design
  • Implicit association and positivity tasks
  • Social media analysis
  • Regression modelling
  • Conjoint analysis
  • Structural equation modelling
  • Segmentation

We still do focus groups and interviews, but we believe that these are often over-used and misused (e.g., used to make broad generalisations when they should not be) and we only use when appropriate.

How Empirica Research can help you

Our research services are useful in a range of areas: the design, development, and testing of advertising or other communications; gathering employee or member feedback; exploring consumer attitudes and preferences or public sentiment on social issues; brand tracking; product reviews; and many more.

Our People

Cassie Govan PhD

Managing Director

cassie@empiricaresearch.com.au

Cassie thrives on taking the science of attitude and behaviour change and combining it with her love of advertising and communications – the combination of academic theory and real-world application and insight.

Cassie thrives on taking the science of attitude and behaviour change and combining it with her love of advertising and communications – the combination of academic theory and real-world application and insight.

After receiving her PhD in experimental social psychology, Cassie spent two years in the US as a Research Associate and Co-Director of the Behavioral Lab at Stanford University’s Graduate School of Business. Maintaining her links with academia, Cassie is also a Senior Lecturer in the University of Melbourne’s School of Psychological Sciences and teaches a course at the Melbourne Business School. She has published in top academic journals, written chapters for academic books, and has presented at psychology and marketing conferences across the USA and Australia.

When not working, Cassie and Richard spend their time running after their two toddlers…

Hannah Capes

Research Director

hannah@empiricaresearch.com.au

Hannah has spent most of her working life in market research, starting out as a CATI interviewer in 2005. As a result of her long exposure to the coalface of the industry, she is passionate about...

Hannah has spent most of her working life in market research, starting out as a CATI interviewer in 2005. As a result of her long exposure to the coalface of the industry, she is passionate about well-designed research that optimises the respondent experience, and organised and efficient project management that streamlines all aspects of a research project.

Hannah completed her BSc (Hons) from the University in Melbourne in 2009 with a major in Applied Statistics, and went to put her skills to use as a research consultant with Sweeney Research before joining Empirica in 2012. Her Honours thesis used nonlinear mixed-effects models to test theoretically derived models of tree growth, and as part of a vacation scholarship conducted between her undergraduate and Honours studies, she explored evidence for "tanking" in order to gain priority draft picks by using logistic regression in the context of historic AFL results.

Outside of work, Hannah is a dedicated competitive All Star Cheerleader with Southern Cross Cheerleading. Her team, Legacy, placed second at the World Cheerleading Championships in Florida in 2016.

Carol Nguyen

Researcher

carol@empiricaresearch.com.au

Carol has a BSc (Hons) with a major in Psychology – for her Honours thesis in the area of applied neuropsychology, her team was one of the first to explore cognitive impairment in patients...

Carol has a BSc (Hons) with a major in Psychology – for her Honours thesis in the area of applied neuropsychology, her team was one of the first to explore cognitive impairment in patients affected by inflammatory bowel diseases.

With her precision and attention to detail, and previous experience as a market research interviewer, Carol has been a great asset at Empirica for the past few years and we are thrilled that she is staying with us now that she has completed her studies.

Carol is passionate about global development issues, and is a fearless traveller, working on a diverse range of community development projects focused on education in Taiwan, Thailand, and Laos during her studies.

Kate Boucaut

Researcher

kate@empiricaresearch.com.au

Kate has a strong interest in attitude and behaviour change and communications research. She recently completed a Graduate Diploma in Psychology at the University of Melbourne, having previously studied...

Kate has a strong interest in attitude and behaviour change and communications research. She recently completed a Graduate Diploma in Psychology at the University of Melbourne, having previously studied a Bachelor of Laws with Honours and a Bachelor of Arts (Environmental Management and Policy) at the University of Adelaide. Prior to commencing her psychology studies, she worked as a Judges’ Associate at the Supreme Court of South Australia and in contract roles at several large companies in London.

We are relishing the opportunity to steal Kate’s keen analytical mind away from the legal world and use it to dive into the world of social research. 

Kate is the office MasterChef – she has a serious baking addiction, and even has a sous vide machine.

Mia Medwin

Designer

mia@empiricaresearch.com.au

At Empirica we believe in substance and style – it’s important to us that the information we provide to our clients is presented in a way that is easy on the eye as well as easy to read. That’s where our visual designer...

At Empirica we believe in substance and style – it’s important to us that the information we provide to our clients is presented in a way that is easy on the eye as well as easy to read. That’s where our visual designer, Mia, comes in. With decades of experience in market research and visual design, Mia applies her careful touch to all of our documents to ensure that our clients receive professional and engaging reports.


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