Empirica delivers something distinctly new in the market research domain.  When a project calls for it, we use a unique collaborative model in which our researchers partner with academics at leading universities around the world.We call it Empirica Hybrid (EH).

The EH model gives clients access to real-world market research savvy combined with the latest scientific insights, all within in a single project team. The EH model was inspired by clients who had outgrown traditional market research techniques and were looking for ways to gain deeper insights and to gain greater competitive advantages. The approach is not necessary for every project, but it’s there when you need it and can yield dramatically improved insights.

The EH model has also enabled us to develop a series of new tools and methods for measuring consumer attitudes, beliefs and emotions in ways that overcome the biases that can hamper traditional techniques. Read more about these innovations, and how they are answering clients’ core business needs under Next-Gen Tools. Empirica is uniquely qualified to deliver this new kind of research approach. Our Directors started their professional careers as researchers and professors at some of the world’s best universities, including Stanford, Duke, and USC. They hold PhDs in psychology and continue to publish research in leading academic journals.

We have also invested heavily in developing The Empirica Think Tank: a large network of academic partners with highly specialized knowledge that we can access on your behalf. This gives our clients the best of both worlds – familiar market research approaches complemented by specialized scientific knowledge.