Cassie Hayward (Govan), PhD    Managing Director    cassie@empiricaresearch.com.au   Cassie thrives on taking the science of attitude and behaviour change and combining it with her love of advertising and communications – the combination of academic theory and real-world application and insight.  After receiving her PhD in experimental social psychology, Cassie spent two years in the US as a Research Associate and Co-Director of the Behavioral Lab at Stanford University’s Graduate School of Business. Maintaining her links with academia, Cassie is also a Senior Lecturer in the  University of Melbourne’s School of Psychological Sciences  where she heads up the  Master of Applied Psychology . She has published in top academic journals, written chapters for academic books, and has presented at psychology and marketing conferences across the USA and Australia.  When not working, Cassie and Richard spend their time running after their three toddlers…

Cassie Hayward (Govan), PhD

Managing Director

cassie@empiricaresearch.com.au

Cassie thrives on taking the science of attitude and behaviour change and combining it with her love of advertising and communications – the combination of academic theory and real-world application and insight.

After receiving her PhD in experimental social psychology, Cassie spent two years in the US as a Research Associate and Co-Director of the Behavioral Lab at Stanford University’s Graduate School of Business. Maintaining her links with academia, Cassie is also a Senior Lecturer in the University of Melbourne’s School of Psychological Sciences where she heads up the Master of Applied Psychology. She has published in top academic journals, written chapters for academic books, and has presented at psychology and marketing conferences across the USA and Australia.

When not working, Cassie and Richard spend their time running after their three toddlers…

Hannah Capes, BSc (Hons)    Research Director    hannah@empiricaresearch.com.au   Hannah has spent most of her working life in market research, starting out as a CATI interviewer in 2005. As a result of her long exposure to the coalface of the industry, she is passionate about well-designed research that optimises the respondent experience, and organised and efficient project management that streamlines all aspects of a research project.  Hannah completed her BSc (Hons) from the University in Melbourne in 2009 with a major in Applied Statistics. Her Honours thesis used nonlinear mixed-effects models to test theoretically derived models of tree growth, and as part of a vacation scholarship conducted between her undergraduate and Honours studies, she explored evidence for "tanking" in order to gain priority draft picks by using logistic regression in the context of historic AFL results.  Outside of work, Hannah is a dedicated competitive All Star Cheerleader with Southern Cross Cheerleading. Her team, Legacy, placed second at the World Cheerleading Championships in Florida in 2016.

Hannah Capes, BSc (Hons)

Research Director

hannah@empiricaresearch.com.au

Hannah has spent most of her working life in market research, starting out as a CATI interviewer in 2005. As a result of her long exposure to the coalface of the industry, she is passionate about well-designed research that optimises the respondent experience, and organised and efficient project management that streamlines all aspects of a research project.

Hannah completed her BSc (Hons) from the University in Melbourne in 2009 with a major in Applied Statistics. Her Honours thesis used nonlinear mixed-effects models to test theoretically derived models of tree growth, and as part of a vacation scholarship conducted between her undergraduate and Honours studies, she explored evidence for "tanking" in order to gain priority draft picks by using logistic regression in the context of historic AFL results.

Outside of work, Hannah is a dedicated competitive All Star Cheerleader with Southern Cross Cheerleading. Her team, Legacy, placed second at the World Cheerleading Championships in Florida in 2016.

Emma Leith, MAP    Researcher    emma@empiricaresearch.com.au   After completing her Bachelor of Science (Psychology) at the University of Melbourne, Emma went on to pursue the Master of Applied Psychology and graduated in its first cohort. She is a curious and analytical thinker with extensive knowledge about the application of social psychological theory to real-world environments including market and social research. As part of her Master of Applied Psychology course, Emma interned at the Behavioural Insights Team (Australia).  Emma enjoys drawing on her experience with both qualitative and quantitative research methods to generate useful insights for our clients.

Emma Leith, MAP

Researcher

emma@empiricaresearch.com.au

After completing her Bachelor of Science (Psychology) at the University of Melbourne, Emma went on to pursue the Master of Applied Psychology and graduated in its first cohort. She is a curious and analytical thinker with extensive knowledge about the application of social psychological theory to real-world environments including market and social research. As part of her Master of Applied Psychology course, Emma interned at the Behavioural Insights Team (Australia).

Emma enjoys drawing on her experience with both qualitative and quantitative research methods to generate useful insights for our clients.

 
Jen Nguyen, BA    Researcher    jennifer@empiricaresearch.com.au   Jennifer is currently completing her Honours in Psychology part time at the University of Melbourne and has a passion for research. She has extensive experience conducting research for people of all ages and has done so from both health and social research perspectives.  Jen has a BA (Psychology major) from the University of Melbourne and Interned as a Honorary Research Assistant at the Austin Health where she aided in the collection, analysis and write-up of results for a longitudinal study.

Jen Nguyen, BA

Researcher

jennifer@empiricaresearch.com.au

Jennifer is currently completing her Honours in Psychology part time at the University of Melbourne and has a passion for research. She has extensive experience conducting research for people of all ages and has done so from both health and social research perspectives.

Jen has a BA (Psychology major) from the University of Melbourne and Interned as a Honorary Research Assistant at the Austin Health where she aided in the collection, analysis and write-up of results for a longitudinal study.

Tiffany Chua, MAP    Researcher     Having just completed the Master of Applied Psychology at the University of Melbourne, Tiffany is working with us before embarking on a post-uni-gap-year adventure.

Tiffany Chua, MAP

Researcher

Having just completed the Master of Applied Psychology at the University of Melbourne, Tiffany is working with us before embarking on a post-uni-gap-year adventure.

Mia Medwin    Designer     At Empirica we believe in substance and style – it’s important to us that the information we provide to our clients is presented in a way that is easy on the eye as well as easy to read. That’s where our visual designer, Mia, comes in. With decades of experience in market research and visual design, Mia applies her careful touch to all of our documents to ensure that our clients receive professional and engaging reports.

Mia Medwin

Designer

At Empirica we believe in substance and style – it’s important to us that the information we provide to our clients is presented in a way that is easy on the eye as well as easy to read. That’s where our visual designer, Mia, comes in. With decades of experience in market research and visual design, Mia applies her careful touch to all of our documents to ensure that our clients receive professional and engaging reports.

 

Empirica Research Think Tank

In addition to our core team of researchers, Empirica offers the unique ability to connect with a group of esteemed academics from around the world. Known as our “Think Tank”, they partner with us on select projects.

  • Dan Ariely, PhD. Duke University. Dan is the James B. Duke Professor of Psychology and Behavioral Economics at Duke University. His fascinating books are an eye-opening journey into the things that influence our behaviour and how being irrational isn't always such a bad thing. Dan has worked with Empirica on a project for the ACTU on Australians’ perceptions of wealth inequality and for the TAC on the application of behavioural economics to road safety.

  • Brian Lowery, PhD. Stanford University. Brian is a Professor of Organizational Behavior at the Stanford Graduate School of Business. He is a social psychologist and his core research areas are how people perceive inequality and the impact of non-conscious racial attitudes.

  • Michael Norton, PhD. Harvard Business School. Michael is the Harold M. Brierley Professor of Business Administration at the Harvard Business School, and a member of Harvard’s Behavioral Insights Group. His two major areas of research interest are the impact of social norms on our behaviour and the application of behavioral economics. Michael has worked with Empirica on a project for the ACTU on Australians perceptions of wealth inequality.

  • Patrick Vargas, PhD. University of Illinois. Patrick is a Professor of Advertising at the University of Illinois at Urbana-Champaign. He is a social psychologist and his research focuses on attitudes, attitude measurement, stereotyping and persuasion. His work is published in leading academic journals. He has also conducted research that examines the ethics of 'direct to consumer' pharmaceutical advertising.

  • Nick Haslam, PhD. University of Melbourne. Nick is a Professor of Psychology at the University of Melbourne. He has a unique combination of academic and applied experience on barriers to self-change. He also has been a pioneer in new statistical techniques that can be applied to classification and segmentation analysis. Broadly, his research covers areas such as social relationships, statistical methods, stereotyping and prejudice.

  • Christian Wheeler, PhD. Stanford University. Christian is the StrataCom Professor of Management and Professor of Marketing at the Stanford Graduate School of Business. His primary areas of research are attitudes and social cognition – this covers everything from how we make decisions, what things influence our everyday judgments and how things that we aren’t even consciously aware of can impact our attitudes and behaviours.

  • Sebastien Brion, PhD. IESE Business School. Sebastien is an Associate Professor of Managing People in Organizations at IESE Business School. He holds a Ph.D. in Organizational Behavior from the Haas School of Business, University of California, Berkeley. In his research, he explores the psychological effects of power, focusing on the attainment, maintenance, and loss of power in group and organizational settings.

  • Jennifer Overbeck, PhD. Melbourne Business School. Jennifer is an Associate Professor of Management at the Melbourne Business School. Her research focuses on the effects of power and status on interpersonal and group dynamics, how hierarchies develop, how leaders can bolster their images, and how emotions and communication patterns affect negotiations.

  • Amy Cuddy, PhD. Cuddy and her collaborators have developed a substantial body of research that focuses on judgments of other people and groups along two core trait dimensions, warmth and competence, which shape and motivate social emotions, intentions, and behaviours. She examines how these social perception and influence processes play out in domains such as hiring, promotion, and charitable giving, for example. Amy and Cassie worked together on a paper examining the impact of Qantas twitter promotions during a grounding.

  • Jon Krosnick, PhD. Stanford University. Jon is the Frederic O. Glover Professor in Humanities and Social Sciences at Stanford University. He also holds professorships in Communication, Political Science and Psychology. He is the author of four books and more than 140 articles and chapters. He conducts research in attitude change, the psychology of political behaviour, and the optimal design of questionnaires. He is our go-to guru for survey design!

  • Courtney von Hippel, PhD. University of Queensland. Courtney is a Senior Lecturer in the School of Psychology at the University of Queensland. A core element of her research is intergroup relations and stereotyping in the workplace. One aspect of this line of research is how women perform (and feel) when they are in male-dominated fields (such as law, accounting, management) and much of this draws on the theory of 'stereotype threat.'

  • Bill von Hippel, PhD. University of Queensland. Bill is a Professor in the School of Psychology at the University of Queensland. He is a social psychologist with an evolutionary bent and his research spans topics such as 'Darwinian grand-parenting', the influence of attractive women on men’s risk taking, the impact of Viagra on endangered animals, the attitudes of health care workers towards injecting drug users, and the effects of ageing on inhibitory control (or, why older people can sometimes be very blunt).

  • Simon Laham, PhD. University of Melbourne. Simon is a Senior Lecturer in the School of Psychological Sciences. His academic research focuses on the psychology of morality and on the non-verbal communication of attitudes, beliefs and values. He is currently working with Empirica on a project exploring the psychology of donation.